Brand & advocacy strategy

Attacq Limited brand revitalisation


Attacq Limited brand revitalisation Photo source: Attacq Limited Strategy consulting: Brand revitalisation for Attacq Limited A brand comprises all the elements that represent the identity of the product, service and organisation in question. It signifies what the product, service and organisation stands for and differentiates it

Pfizer South Africa


Pfizer South Africa brand communication Strategy consulting: Integrated brand communication for Pfizer South Africa Departing from the old way of marketing communication, Stone adopted a forward-thinking approach to brand communication by integrating it with business communication. An integrated business and brand communication strategy integrates all communication

SABC Radio & TV license inspectorate


SABC Radio & TV license inspectorate Strategy consulting: Campaign to launch the Radio & TV License Inspectorate for the SABC Public entities can no longer ignore the public voice and communication is no longer a discretionary extra. For any public entity to obtain public buy-in, communication should

Mediclinic Southern Africa rebrand


Mediclinic Southern Africa rebrand and communication strategy Strategy consulting: Integrated rebrand communication and marketing for Mediclinic Southern Africa When a company changes direction it often requires some re-branding or refreshing of the brand. Stone compiles integrated rebrand communication and marketing stratesgies that are data-driven and customer-centric.

Mediclinic NHI influence


Mediclinic NHI influence Strategy consulting: NHI Public Affairs strategy to maximise Influence for Mediclinic Southern Africa and the private hospital sector at large – an example of a high-level engagement programme This programme was recognised with 2012 Category Winner PRISM Awards in both the Public Affairs

Rand Show turnaround


Rand Show turnaround and brand communication Strategy consulting: Strong consumer-directed communication for total turnaround and revitalisation of the Rand Show Companies would deploy a turnaround strategy to change direction and their way of doing things significantly, or to counteract negative issues, such as declined popularity or

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