Brand & advocacy strategy

National Health Insurance (NHI) Positioning Mediclinic Southern Africa (MCSA) is a top-three South African private hospital group, part of the publicly listed Mediclinic International group, the sixth largest private hospital group in the world. Mediclinic Southern Africa has 7 130 beds in 52 hospitals in South

Attacq Limited brand revitalisation Photo source: Attacq Limited Strategy consulting: Brand revitalisation for Attacq Limited A brand comprises all the elements that represent the identity of the product, service and organisation in question. It signifies what the product, service and organisation stands for and differentiates it

Attacq Limited Mall of Africa launch Photo source: Attacq Limited Strategy consulting: Mall of Africa launch for Attacq Limited The Mall of Africa was scheduled to open its doors in April 2016 in the heart of Waterfall City. This massive 131 038sqm shopping mall would be

SITA brand revitalisation Strategy consulting: Brand revitalisation for SITA A brand comprises all the elements that represent the identity of the product, service and organisation in question. It signifies what the product, service and organisation stands for and differentiates it from competitors. The perception of

Thebe Tourism Group brand reputation management Strategy consulting: Brand reputation management for Thebe Tourism Group Tourism has been earmarked as a growth industry in South Africa. It is also a volatile industry that will always remain extremely susceptible to a number of environmental elements that

Pfizer South Africa brand communication Strategy consulting: Integrated brand communication for Pfizer South Africa Departing from the old way of marketing communication, Stone adopted a forward-thinking approach to brand communication by integrating it with business communication. An integrated business and brand communication strategy integrates all communication

SABC Radio & TV license inspectorate Strategy consulting: Campaign to launch the Radio & TV License Inspectorate for the SABC Public entities can no longer ignore the public voice and communication is no longer a discretionary extra. For any public entity to obtain public buy-in, communication should

Mediclinic Southern Africa rebrand and communication strategy Strategy consulting: Integrated rebrand communication and marketing for Mediclinic Southern Africa When a company changes direction it often requires some re-branding or refreshing of the brand. Stone compiles integrated rebrand communication and marketing stratesgies that are data-driven and customer-centric.

Mediclinic NHI influence Strategy consulting: NHI Public Affairs strategy to maximise Influence for Mediclinic Southern Africa and the private hospital sector at large – an example of a high-level engagement programme This programme was recognised with 2012 Category Winner PRISM Awards in both the Public Affairs

Rand Show turnaround and brand communication Strategy consulting: Strong consumer-directed communication for total turnaround and revitalisation of the Rand Show Companies would deploy a turnaround strategy to change direction and their way of doing things significantly, or to counteract negative issues, such as declined popularity or