An immediate response is crucial when managing a crisis

Article written by Marana Brand, Stone Consultant It is unavoidable that at some point, your business will suffer a failure that disappoints customers. How your company reacts, explains, removes the pain, and takes accountability for its actions, signals how you think about customers and the collective heart of your organisation.

2020-07-17T16:54:38+02:00July 11th, 2017|Thoughts & Views|0 Comments

Internal communication: Getting the message across

Article written by Marana Brand, Stone Consultant A company’s internal communications effectiveness is the single most important driver of employee commitment. When information flows freely employees are more engaged and aware of organisational activities and management decisions that affect their jobs. According to an article on cebglobal.com, many factors have converged to make

2020-07-17T16:55:23+02:00November 16th, 2016|Thoughts & Views|0 Comments

Managing reputation as a critical business asset

Article written by Marana Brand, Stone Consultant Corporate reputation and trust are some of a company’s most important assets, especially in today’s turbulent business environment where companies face increasingly demanding, well-informed stakeholders and customers. Managing reputation in this environment requires companies to respond adeptly to potentially dangerous issues and disruptions

2020-07-17T16:55:38+02:00September 21st, 2016|Thoughts & Views|0 Comments

The use of social media can be worth its weight in gold to mining companies

Social media networks can be a powerful tool to share your organization’s brand message with the masses. For mining companies, capitalizing on these opportunities is especially important. Every company needs a smart marketing strategy — whether you’re selling a product, service, or utility, it’s important to promote a base level

2020-07-17T16:55:51+02:00July 7th, 2016|Thoughts & Views|0 Comments

When it comes to social media, don’t forget about YouTube and Instagram

A social media presence is pivotal when it comes to customer engagement and increasing traffic to your website. While Twitter and Facebook remain the most popular social media channels, brands use in this regard, they should not forget to replicate their efforts on YouTube and Instagram. Read the complete

2020-07-17T16:56:07+02:00June 13th, 2016|Thoughts & Views|0 Comments
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