Nurturing customer engagement while social distancing

According to Willem S Eksteen, Chief Executive at Stone, this pandemic demands social distancing, so now more than ever, well-thought-out communication engagement is critical to business continuity to connect people and maintain relations. Everything has changed and what we knew as normal is now different. We foresee new competition and more competition as people

2020-07-24T16:55:44+02:00May 12th, 2020|Thoughts & Views|0 Comments

How some companies beat the competition…for centuries

Howard Yu, Lego Professor of Management and Innovation at IMD Business School in Switzerland, discusses how the industrial cluster in the Swiss city of Basel is a unique example of enduring competitive advantage. He explains how early dye makers were able to continually jump to new capabilities and thrive for generations. He says the

2020-07-17T16:52:47+02:00July 19th, 2018|Thoughts & Views|0 Comments

In Good Company 2018, a conference for social investment

Article written by Stone The annual In Good Company Conference, taking place on 21 August 2018 with the theme South Africa Matters, is a highlight on the social investment calendar. The In Good Company Conference 2018 is hosted by Nation Builder, and proudly sponsored by the Mergon Foundation, King Price Insurance, strategy and communication consulting

2020-07-17T16:53:04+02:00July 12th, 2018|Thoughts & Views|0 Comments

Does your social media engagement add value to your organisation?

Article written by Tertius Kleinhans, Stone Consultant Even today, many marketers and organisations are not sure how to measure the effectiveness and Return on Investment (ROI) of their investment into social media engagement. Answer this: Without knowing how it will be spent, what the expected benefits to your organisation are

2020-07-17T16:53:20+02:00November 3rd, 2017|Thoughts & Views|0 Comments

Stakeholder engagement: imperative for your triple bottom-line

Article written by Marana Brand, Stone Consultant Your company has an impact on the lives of many people and organisations. All of these people and organisations are your stakeholders – they have a stake in your company’s financial, environmental and social performance (triple bottom-line). Engaging with your stakeholders is a

2020-07-17T16:53:37+02:00September 5th, 2017|Thoughts & Views|0 Comments

An immediate response is crucial when managing a crisis

Article written by Marana Brand, Stone Consultant It is unavoidable that at some point, your business will suffer a failure that disappoints customers. How your company reacts, explains, removes the pain, and takes accountability for its actions, signals how you think about customers and the collective heart of your organisation.

2020-07-17T16:54:38+02:00July 11th, 2017|Thoughts & Views|0 Comments
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