Social media networks can be a powerful tool to share your organization’s brand message with the masses. For mining companies, capitalizing on these opportunities is especially important.
Every company needs a smart marketing strategy — whether you’re selling a product, service, or utility, it’s important to promote a base level of awareness among current customers and the general public of your business and what it can offer. Traditionally, this has meant spreading the word through static channels: print advertisements, TV and radio commercials, and industry-specific press releases.
This is the most basic, one-sided form of engagement: a company promotes its brand message and trusts the audience to take it at face value, rather than encouraging a dynamic conversation. In the lightning-paced age of information we live in today — with online networks facilitating near-constant engagement and unlimited access to information — it’s no longer enough to just make your claims and let them stand on their own. Especially for companies in a mining industry that’s sometimes prone to extensive, unwarranted scrutiny in the media, maintaining an active social media presence is absolutely essential.
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